We’re looking for a commercially driven and proactive E-Commerce Coordinator who constantly spots opportunities to improve our online store and customer journey. In this role, you’ll play an important part in optimizing conversion rate performance through website improvements, A/B testing, data analysis, and customer journey optimization. 

Alongside this, you’ll be responsible for the day-to-day operational management of the webshop: ensuring product launches, website updates, merchandising, order flows, and all website content are always accurate, up to date, and executed with attention to detail.

• Take ownership of ongoing website optimization and conversion improvements across the customer journey.

• Set up and analyze A/B tests, identify UX improvements, and optimize areas such as mobile experience, filters/sorting, account flows, and site speed.

• Use customer behavior, analytics, and performance data to identify opportunities for growth and optimization.

• Together with the E-Commerce Manager and SEO Specialist, support SEO and website optimization initiatives.

• Manage the day-to-day operations of the webshop, including product launches, merchandising, and website updates.

• Coordinate product uploads, imagery, descriptions, and stock visibility to ensure the website is always accurate and up to date.

• Handle operational issues related to orders, discrepancies, and customer experience.

• Work closely with our logistics partner/warehouse to ensure smooth operational execution.

• Execute page updates, collection launches, campaign pages, and promotional changes across the website.

• Lead bulk updates and merchandising improvements, including “Items You Might Like” and collection curation.

• Coordinate with marketing and design teams to ensure a cohesive and premium online experience.

• Coordinate website development tasks and improvements together with our external developer.

• Translate business and customer needs into clear development briefs and help prioritize webshop improvements.

• Test and monitor new functionalities to ensure a smooth customer experience and strong website performance.

• Refresh dashboards and monitor key e-commerce and conversion KPIs.

• Analyze performance data and translate findings into actionable improvements.

• Support and optimize the operational flow of our Second Chances platform together with store teams and the e-commerce intern.

• Coordinate uploads, pricing, merchandising, and process improvements for the platform.

• Support the rollout and functionality of new tools that improve the Second Chances customer experience and operations.

• 1–3+ years of experience in e-commerce, or digital marketing.

• Strong understanding of conversion rate optimization (CRO), customer journeys, and e-commerce performance.

• Experience with Shopify.

• Analytical and data-driven, with the ability to translate insights into actionable improvements.

• Experience with A/B testing, website optimization, and performance analysis is a strong plus.

• Commercially minded and constantly spotting opportunities to improve the webshop and customer experience.

• Proactive and full of ideas, always looking for smarter, better, or more efficient ways of working.

• Strong sense of ownership and responsibility; you take initiative and make things happen.

• Creative and solution-oriented, with a hands-on mentality and a natural problem-solving mindset.

• Strong project management skills and ability to manage multiple projects simultaneously.

• Structured and detail-oriented, while maintaining speed and quality in execution.

• Comfortable coordinating website development tasks with external developers and internal teams.

• Strong communication and collaboration skills across different departments.

• Up to date with e-commerce, digital, and consumer trends.

• Affinity with fashion, lifestyle, and brand-driven environments is a plus
  

You’ll be part of a vibrant team of around 30 people from 10+ nationalities — a mix of creativity, energy and ambition.

You’ll work closely with our Head of Marketing, our Ecommerce Manager, and the wider (digital) marketing team, collaborating across campaigns, content and brand - & commercial moments. Together, we’re building a brand that resonates globally; while staying true to who we are.

🌎 A chance to make a real impact — shaping a brand that combines style and fairness
📍 A beautiful office in Amsterdam’s De Pijp
👥 A passionate, international team
🚀 Room to experiment, take ownership and grow
📚 Personal development budget and training
👜 Generous staff discount and product allowance
💪 Urban Sports subscription discount
🌱 Work for a certified B Corp with real impact
🥂 Weekly team lunches and regular O My Drinks
💰 Pension scheme (A.S.R. Doen Pensioen)
🥗 Fresh vegetarian lunches served daily

We don't just make handbags; we make a statement. We are changing the leather and fashion industry by creating fair job opportunities and connecting producers in small communities to the global market. We're an ambitious and positive team and bring a 'can do' attitude on our serious mission to create a better world. We own two stores in Amsterdam and you will find our bags all over the world.

Excited to shape how O My Bag shows up in the world? Apply now!

If you don't match all the requirements, we still invite you to apply.

Acquisitie naar aanleiding van deze vacature wordt niet op prijs gesteld.