What is Recruitment Marketing and Jobmarketing?
You are looking for the ideal candidate for the open position. But where do you find that candidate and how do you reach them? This is where Recruitment Marketing and Jobmarketing comes into play. Do you want to know what Recruitment Marketing and Jobmarketing could mean for your company? Greenjobs.nl has listed the benefits and what it entails.
What is Recruitment Marketing?
Recruitment Marketing is the smart online display of your vacancies to the right people at the right time. They look at which channels fit and are used in your organization, and which content is used for this. This means that different vacancies have to be shared on different channels in order to approach the right target group. Posting a vacancy on multiple channels is recommended in order to have the best chance of finding the right candidate for your vacancy.
For example, a recruitment marketer can write a catchy vacancy text and make sure that your vacancy ends up on the vacancy channels where the target group is active. They will choose the vacancy database that best suits your target group. Of course there are various online options such as Google and social media channels through which the right candidate can be reached. This is all arranged for you by a recruitment marketer.
But Recruitment Marketing is much more. A Recruitment Marketing agency can help you with a careers site, a target group analysis to learn more about your ideal candidate and can help with (improving) your employer branding.
When does my company need Recruitment Marketing?
What is the benefit of recruitment marketing and when does it apply to your company? Suppose you have vacancies open but no one responds and you want to save money on expensive recruitment and selection agencies, then recruitment marketing is an option. It saves time because the campaign is arranged by the marketing agency. It saves money (get rid of expensive brokerage fees) and you quickly find the right candidate.
In addition to the above points, which save money and time, recruitment marketers are trained to properly implement all the separate points that recruitment marketing entails. Writing a catchy vacancy text that really encourages a candidate to apply is not as easy as it seems. Ensuring that your vacancy is easy to find via Google and social media is not something everyone can do. So if finding a suitable candidate does not go as smoothly as you hoped, an experienced recruitment marketer may be the solution.
What is Jobmarketing?
Jobmarketing is part of Recruitment Marketing. Jobmarketing is placing your vacancies on the right channels. With Jobmarketing you will receive a proposal on which job sites and jobboard you can best place your vacancies.
The Jobmarketing agencies often have price agreements with all the different job sites, which means you may get purchasing benefits. If you decide to post your vacancy on multiple job sites, there is often a good discount!
What is EVP, Employer Value Proposition?
Another term that you see a lot in Recruitment Marketing, Employer Value Proposition, also known as EVP. But what is EVP, Employer Value Proposition? Let us explain: Employer Value Proposition is often part of the Employer Branding and it stands for the proposition that you as an employer make to future employees, what do you 'promise' that new employees will get to you as an organization, what is your proposition and promise? What do you have to offer? What do employees get from you when they start working for your organization?
Why is it useful to have an EVP, Employer Value Proposition?
If you know how you want to be seen, it is easier to achieve your employer brand. Your employer brand in turn helps to write good vacancy texts and determine your social media campaigns. A good EVP, Employer Value Proposition is the basis of your employer brand and helps you find suitable candidates for your vacancies faster.
How do you create an EVP, Employer Value Proposition?
Putting together an EVP sounds easier than it actually is. A Recruitment Marketing agency can help you with this. It is advisable to keep your Employer Value Proposition short and concise. Questions that can help you on your way in creating an Employer Value Proposition can be:
- What do we offer as an organization?
- What makes us as an organization different from other organizations, in what ways do we distinguish ourselves?
- Who are we as an organization?
- What do we stand for as an organization?
Do you want to get in touch with a Recruitment Marketing agency?
Would you like to learn more about what Recruitment Marketing can do for your vacancies? Send the Greenjobs.nl team an email and we will put you in touch with a reliable and good recruitment marketing agency. They can then tell you all about the benefits of Recruitment Marketing and Jobmarketing.
