Greenjobs.nl: A deep dive into data and insights

Greenjobs.nl strives to make a positive impact on the environment and society and does this by sharing jobs that have a positive impact on the climate, the environment, society, or a combination of these. But is that succesful? We are increasingly asked what the reach of Greenjobs is and we are happy to share this. How is success measured? This blog post shares insights from data from the past 90 days, from LinkedIn, Instagram, Google Analytics and the Greenjobs website. No fewer than 1,088 vacancies were published on Greenjobs during this period.

Greenjobs on LinkedIn: Professional growth and engagement
With over 34.908 followers, the LinkedIn community is a powerful hub for professionals in the sustainable sector. In the past 90 days, no less than 209.717 impressions have been generated. LinkedIn is a powerful platform for Greenjobs.nl to highlight sustainable vacancies and career opportunities. With thousands of followers and a wide reach, it is interesting to see who exactly we reach and where there are growth opportunities. Let's take a closer look at the data from the past 90 days!

Who are the followers of Greenjobs on LinkedIn?
LinkedIn followers are active in various sectors, with the following industries being the most strongly represented:
• Sustainable energy and manufacturing (7.1%)
• Business consulting and services (6.6%)
• Environmental services (5.9%)
• Non-profit organizations (5.8%)
• Advertising and PR services (4.6%)

In addition, many of our followers work in functions such as marketing (9.1%), operations (8.9%) and business development (8.7%). This means that we mainly attract professionals who work in the strategic and operational side of companies and organizations with a sustainable focus.

Location and seniority levels on LinkedIn
Most followers are located in the Netherlands, with a strong representation in the Randstad (67.7%). Other important regions are Arnhem-Nijmegen (5.3%) and Brabant (3.1%).
In terms of seniority, we see a nice distribution:
• Entry-level professionals: 31.1%
• Senior professionals: 30.8%
• Managers and directors: 9.6%
• Owners: 3.8%
This shows that our LinkedIn page is attractive to both young talents and experienced professionals. This offers opportunities to tailor content for different career levels.

Greenjobs Instagram page: A growing community
Instagram reaches a younger and more diverse audience. With 5,751 followers and a reach of 23,100 accounts in the past 90 days, there is strong growth. Instagram is an important platform for Greenjobs.nl to share sustainable vacancies and career tips. But who do we actually reach, and how can we better respond to our target group? Time for an analysis of the data from the past 90 days!

The Instagram community of Greenjobs.nl
The demographic data shows that the largest target group is in the age groups 25-34 years (39.9%) and 35-44 years (30.8%). This means that Greenjobs.nl mainly appeals to young professionals and people in the middle of their career. Only 4.6% of our followers are younger than 24 years old, which indicates that we reach fewer young people and students. This could be an opportunity to create more content aimed at starters and recent graduates and is definitely on the agenda!

In addition, we see a clear gender divide: 76% of followers are female and 24% are male. This suggests that the content currently appeals to women in particular. Where are you guys?

Google Analytics: Website performance of Greenjobs
In the last 90 days, 36.000 users visited the Greenjobs.nl website, of which 12.000 in the last 30 days. This shows that there is a consistent number of visitors, but also room to grow further. The bounce rate is 6.2%, which means that most visitors actually click through and explore the site further – a good sign!

Where do our visitors come from?
Traffic to Greenjobs.nl comes from different sources:

Organic Search (Google search results): 38.6%
• Direct traffic: 31.2%
• Social media (organic): 13.5%
• Email campaigns: 9.8%
• Referral (other websites): 4.8%
This shows that the majority of our traffic comes via Google, which shows that SEO works well. Direct traffic is also strong, which means that many people already know Greenjobs.nl and visit it directly. Social media and email marketing also play an important role in attracting visitors.

Visitor Location
Most visitors come from the Netherlands, with a strong presence in cities such as:
• Amsterdam
• Haarlem
• Rotterdam
• Utrecht
• The Hague

Website Data: Job Trends and Insights
Analysis of job data shows that the most common roles are consultant, project leader and manager. These are generally senior positions, highlighting the demand for experienced professionals in the sustainable sector. The top 10 industries in which clients operate range from sustainable energy and circular economy to government and consultancy firms.

Top 10 Most Viewed Jobs on Greenjobs.nl
Discover the top 10 most viewed jobs on Greenjobs.nl. This is what job seekers in the sustainable sector are currently searching for most. Insights into popular green jobs and trends in the job market for sustainable jobs.

1. Sustainability Advisor

2. Project Leader

3. Manager

4. Employee

5. Consultant

6. Business Development

7. Inspector

8. Analyst

9. Specialist

10. Coordinator

Top 10 Most Common Jobs on Greenjobs.nl
Discover the top 10 most common jobs on Greenjobs.nl. This list provides a clear picture of the current demand for sustainable jobs and green careers. Insight into jobs with the highest demand in the sustainable sector.

1. Advisor

2. Project leader

3. Manager

4. Employee

5. Consultant

6. Business Development

7. Inspector

8. Analyst

9. Specialist

10. Coordinator

Top 10 Industries on Greenjobs.nl:
In which sustainable industries are there the most job opportunities? These are the top 10 green sectors in which sustainable careers flourish. An overview of the most important players and trends for jobs in sustainability.

1. Sustainable Energy / Renewable Energy

2. Circular Economy

3. Nature and Environment

4. Government

5. Consultancy Firms

6. Research and Innovation

7. Construction and Infrastructure

8. Food and Agriculture

9. Shared Mobility / EV

10. Financial Sector

Internships: Important entry point
The data shows that many internships are also offered. This emphasises the role of Greenjobs.nl as a platform for young talents aspiring to a career in the sustainable sector. Internships offer a valuable opportunity to gain practical experience and build a network.

A numerical comparison. More visibility for your vacancy? Go for a Premium or Premium Social vacancy package
The past 90 days show clear differences in the performance of vacancies on Greenjobs, depending on the chosen vacancy package and job posting. Jobs posted with a Premium package received an average of 75% more views than jobs posted with a Freemium package. This difference in visibility directly translates into a larger pool of potential candidates.

In addition, Premium Social vacancies performed even better. Due to the extra promotion on social media, these vacancies generated an average of 120% more views than Freemium jobs. This shows that investing in extra visibility via social channels has a significant effect on the reach of your jobs.

How many applications can you receive? A permanent unknown factor
So much data, surely you know what you know? Unfortunately not. No statements can ever be made about the success of a job or the number of applications received. Every job is different and there are many factors that play a role in the success of a job. Think of the timing, the job title, the description and complexity of the work, the location, the employment conditions and the salary. It is therefore never possible to say in advance with certainty how a vacancy will perform.

What does this data show?
The data shows that Greenjobs is a powerful platform for both employers and job seekers in the sustainable sector. The focus is on delivering the best results and accelerating the sustainable transition.

Are you an employer looking for top talent? Then consider the Premium or Premium Social vacancy packages for maximum visibility and impact. You can read all about the vacancy postings on Greenjobs.nl. Contact the Greenjobs.nl team to discuss the possibilities via team@greenjobs.nl.