B Lab turns 20: twenty years of proving business and impact can go hand in hand
B Lab, the organization behind the B Corp certification, is celebrating its 20th anniversary. A B Corp is a company independently certified for its social and environmental impact, transparency, and governance. In the Netherlands alone, there are now more than 460 certified B Corps, ranging from well-known names such as Tony’s Chocolonely, Dopper, and Triodos Bank to lesser-known pioneers like Auping, Seepje, and Moyee Coffee. Greenjobs.nl has also been B Corp certified for more than 6 years. On Greenjobs.nl, there is a dedicated search category for jobs at B Corps.
B Lab turns 20: twenty years of proving business and impact can go hand in hand
In 2006, three friends in a small office in Philadelphia had one big question: what if companies measured not only profit, but also their impact on people and the planet? Twenty years later, B Lab has grown into a global movement for responsible business, and the number of certified B Corps in the Netherlands continues to grow rapidly.
What is a B Corp? The meaning of B Corp certification
A B Corp, short for Benefit Corporation, is a company independently certified by B Lab based on rigorous standards for social and environmental impact, transparency, and governance. The certification does not assess a single product or marketing claim, but the entire business operation: how a company treats employees, the impact it has on the community, how sustainable its supply chain is, and how transparent the organization is.
To become B Corp certified, companies complete the extensive B Impact Assessment. Businesses scoring fewer than 80 out of 200 possible points do not qualify. The median score of regular businesses completing the assessment is 50.9, showing just how high the bar is. In addition, B Lab reassesses certified companies every three years to ensure they continue to meet the standard. Certification is therefore not a one-time stamp of approval, but an ongoing commitment.
B Lab turns 20: from startup to global standard for sustainable business
Founded in 2006 with a handful of pioneers, the B Corp community now includes more than 9,000 certified companies across more than 90 countries and 150 industries. From small social enterprises to international brands like Patagonia and Ben & Jerry’s, the B Corp movement proves that impact and commercial success are not opposites.
Over the past two decades, B Lab has continuously raised the bar and refined its methodology. What may once have been considered proof of responsible business is no longer enough today. That only makes B Corp certification more credible — and the companies carrying it even more compelling.
More than 10,804 certified B Corps worldwide: from chocolate to consulting firms
B Corp ismore than a certification. We’re a movement with a global reach, driving impact across societies and sectors, and building historic momentum for systems change.
Well-known B Corps in the Netherlands
Tony’s Chocolonely (food) — On a mission to make chocolate slavery-free, now one of the most well-known B Corps in the world.
Dopper (drinking water) — Reusable water bottles combined with concrete action against plastic pollution in the oceans.
Triodos Bank (finance) — The first Dutch bank to receive B Corp certification, leading sustainable banking for decades.
Fairphone (technology) — Fair smartphones with responsibly sourced materials, fair working conditions, and long-lasting design.
Lesser-known Dutch B Corps worth discovering
Auping (sleep & living) — The Deventer-based bed company combines more than 130 years of craftsmanship with ambitions for fully circular production.
Seepje (cleaning products) — Laundry detergent made from soap nuts from Nepal, sustainable and fair for the farmers harvesting them.
MUD Jeans (fashion) — Subscription jeans made from recycled denim. Circular by design.
WeTransfer (technology) — The Amsterdam-based file-sharing platform donates 30% of its advertising space to artists and creatives.
Moyee Coffee (coffee) — Coffee roasted in Ethiopia itself, so value remains where the bean originates.
Fastned (energy & mobility) — One of Europe’s top 3 fast-charging companies, accelerating the transition to electric driving powered by wind and solar energy.
Social Impact Factory (coworking & community) — A hub for social entrepreneurship in Utrecht and Amsterdam, connecting government, businesses, and changemakers as both a B Corp and SDG House.
Terra Sana (organic food) — Since 1979, an importer of organic, plant-based products from small producers worldwide. With more than 400 products, from ancient grains to Japanese flavour makers, Terra Sana focuses on pure food that is good for people and the planet.
KplusV (consulting) — The Arnhem-based consultancy helps governments and businesses tackle major societal challenges in sustainability, circular economy, and social entrepreneurship.
O My Bag (fashion & accessories) — Sustainable leather bags made in India with fair wages, safe working conditions, and a 30-year factory guarantee.
Greenjobs.nl has been B Corp certified for more than 6 years
Greenjobs.nl has also been B Corp certified for more than six years. With a B Impact Score of 100.2 — well above the certification threshold of 80 and nearly double the average company completing the assessment — Greenjobs.nl demonstrates that its mission is more than just a promise. The platform also holds Mission Locked status, meaning its social mission is legally embedded in the company structure.
Want to work for a B Corp in the Netherlands? Find jobs on Greenjobs.nl
Did you know that more than 1 million people worldwide now work at a B Corp? Working for a B Corp adds an extra layer of meaning: it means contributing to a company that prioritizes not only profit, but also people and the planet — and is independently assessed on that commitment.
On Greenjobs.nl, there is a dedicated search category featuring vacancies at certified B Corps. Companies proving that business and impact go hand in hand — and looking for people who believe the same.
